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导语
In the age of full digitalization, it is not only healthcare programs that need to be overhauled, but also the way healthcare workers work。Saiyi information is based on Microsoft Dynamics365 platform helps medical enterprises integrate multi-channel customer resources, establish multi-dimensional and lasting customer records, and build a unified customer management system。By creating a differentiated consumer experience and establishing a scientific return visit and satisfaction survey mechanism, medical institutions are helped to listen to the voice of customers, constantly review and evaluate the service level and quality of the services they provide, and continue to improve in accordance with the direction expected by customers。
Through solutions, healthcare organizations can achieve
1
Establish a good communication mechanism, fully understand the needs of users, and provide customized services。
2
Establish a sound customer management system, sustainable development of customer resources, improve customer conversion rate。
3
Achieve doctor-patient interaction, improve customer experience, reflect customer care。
With the increase of media tools, the breadth and speed of the public's access to information have increased rapidly. Frequent exposure of medical violations has led to a sharp decline in the social trust of private hospitals, and the survival rule of short-term profit-driven advertising has been unable to establish a high-quality brand image。The era of advertising as king has ended for medical service enterprises, and the era of patient experience first has rapidly turned into an urgent need to transform the marketing model of medical products。 However, a large amount of homogenized information impacts the senses of customers every day, and a single marketing method and channel are overwhelmed in an instant. The marketing needs of medical enterprises are "comprehensive solutions" that integrate various channels and contents.。
The pain points of medical service industry customers mainly include:
1
Traditional medical institutions usually only have three solid business channels of "brand communication", "market development" and "medical service", and have not implemented the cultivation of customer relationship and the exploration of customer potential in essence。
2
Serious medical marketing mode is too "traditional", comprehensive tertiary hospital marketing mode is too "simple", private hospital marketing is too "rough", how to organically integrate the three characteristics of the hospital marketing, is one of the biggest pain points。
3
In the field of medical and health services, the cost of acquiring customers is extremely high and will get higher and higher. How to continuously develop customer resources has become an important topic in the field of medical service marketing。
4
For middle and high-end medical service organizations, customer experience is very critical. How to improve customer experience has become the focus of medical service organizations。
Sai wants to work with Microsoft, based on Microsoft Dynamics 365 Application platform, omni-channel coverage of the company's official website, mobile APP, public account, Internet hospital, third-party platform, and integration of call centers, multi-touch to provide support services for patients。And through the integration of short messages, real-time information interaction notification, optimize the patient's medical experience。Provide referral apps and marketing mobile terminals for marketers to make referrals or carry out marketing campaigns anytime, anywhere, to provide patient support and services, and improve employee productivity。Through the flexible data and business interface platform of the system, the hospital's HIS system, medical all-in-one, number calling system and ERP system are seamlessly integrated, the user center is unified, and user information and data are unified management across systems, platforms and channels to deliver consistent user experience。And integrate the aggregate payment platform to optimize the payment process。Seamless integration of Microsoft Business Intelligence data analytics tools Power BI processes the data in the system in real time, and visually displays it through reports and charts to help employees grasp business dynamics and assist leaders in decision-making。
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